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STRATEGY AND CREATIVE FOR

TOMORROW'S
CREDIT UNIONS

strategy and creative for

tomorrow's
credit unions

We empower credit unions to survive and thrive by engaging, educating and retaining their next generation of members.

-Today

Upward
Maple
Vicinity
Coastline
Inspire
HopeSouth
Old Hickory
032025_YMC_Website_Client Logos_Gray_Columbine
032025_YMC_Website_Client Logos_Gray_Central Valley
032025_YMC_Website_Client Logos_Gray_Secured Advantage
032025_YMC_Website_Client Logos_Gray_Zia
032025_YMC_Website_Client Logos_Gray_Advantage Financial
032025_YMC_Website_Client Logos_Gray_Bridgeton
032025_YMC_Website_Client Logos_Gray_Atlantic City
032025_YMC_Website_Client Logos_Gray_Caro
032025_YMC_Website_Client Logos_Gray_Electel
032025_YMC_Website_Client Logos_Gray_Mint Valley
032025_YMC_Website_Client Logos_Gray_Lions Share
032025_YMC_Website_Client Logos_Gray_Sierra Pacific
032025_YMC_Website_Client Logos_Gray_Southern Lakes
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Our Mission

We help credit unions Avoid unnecessary mergers

YMC Strategy • Branding • Creative

We don’t just see credit unions as financial institutions, but as vital partners to the communities they serve. YMC is a digital forward, human centric agency, here to support your credit union's mission and goals.

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by educating, engaging, and retaining the next generation of members.

 

Bringing Relationships  Together with Ideas to Drive Results.

Relationships

We treat clients, partners, and team members with the utmost respect and expect the same in return.

Ideas

We provide strategic and creative ideas that push beyond the norm.

Results

Above all else, strategy is the driving force behind our creativity, and, through trusting relationships, we will generate the results our clients deserve.

What we do best

Strategic Outsourced Marketing

Strategic marketing plans aligned with your mission and executed by our team to help achieve your growth goals.

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Branding & Rebranding Engagements

Craft the “why” behind your credit union’s brand and connect with the members you serve.

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Strategic Planning

Get unstuck and discover growth opportunities while getting your team aligned to create the impact your credit union needs.

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Website Design, Build, & Hosting

Push the limits of what a website can be and redefine your credit union’s online presence.

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Staff Training

Help your team build a supportive culture that promotes productivity and moves your credit union forward.

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Client Success Stories

Our Successes
 (so Far)

Real results, zero fluff: See how we’ve transformed our clients’ marketing.

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    Think Differently

    "YMC challenges us to think differently and gets us out of our comfort zone. Which is a good thing and has been helping us grow."
    1

  • Strategic Planning

    "YMC has really helped us find our why and narrow our focus. That was evident in the Strategic planning session and the results from that. We are excited to really get going in the coming years and to pursue our purpose with more vigor and determination. We are now able to say how we are different, who we are and who we want to serve."
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  • YMC On Top
    of All Things

    "YMC provides what I cannot do in house. There is a level of stress removed from having YMC on top of all things marketing for us."
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  • Extremely Talented Individuals

    "We leverage our partnership to have a full marketing team with extremely talented individuals and teams to help our Credit Union grow in a true partnership."
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  • Provide Expertise

    "Having a team to put together drafts, bring outside perspective, and provide expertise in design, digital ads, and web management is a massive plus for a one-person marketing team. Thanks for all the hard work :)"
    1

Who We Are

The People Behind YMC

From Creatives and Strategists all the way up to Leadership, get to
know the remarkable minds committed to your credit union’s success.

Bo McDonald
Reh Harvey
Jennifer Pham
Robb Cribb
Alex VanHaasteren
Kellie Mikkelsen
Katie Solomon
Sara Fuller
Arjon Diesta
Hailey Madej
Glenn Cabrera
Dexter Ochoa

Blog

our insights on marketing

& the credit union industry

Credit Unions Don't Have a Relevance Problem.They Have an Objectivity Problem.

August 12, 2026

Credit Unions Don't Have a Relevance Problem.They Have an Objectivity Problem.

Talk to enough credit union leaders and you'll hear the same list of culprits. The board won't move fast enough. The...

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Your Most Powerful Branding Hack Costs You Nothing

August 11, 2026

Your Most Powerful Branding Hack Costs You Nothing

The most important tool in your branding toolbox comes with a special feature—it costs you nothing. Consistency is a...

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The Best Credit Unions Invest in the Member Experience Before They Invest in Marketing

August 4, 2026

The Best Credit Unions Invest in the Member Experience Before They Invest in Marketing

The credit union industry loves visible progress.

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The Branch You Remodel vs. The Branch You Ignore: A Credit Union Capital Allocation Problem

July 29, 2026

The Branch You Remodel vs. The Branch You Ignore: A Credit Union Capital Allocation Problem

Pull up your last two capital requests.

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032425_YMC_Blog_Graphics-Bo_The Cost of Not Deciding

March 25, 2025

The cost of not deciding.

Ever had one of those moments where you stare at a restaurant menu for way too long, overwhelmed by all the choices?

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Closing_out_2024

March 11, 2025

The characteristics of a successful credit union leader: is it you?

I recently read an article in The Daily Stoic that reinforced a point I make in every strategic planning session... 

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March 18, 2025

Why Your Why is Dangerous

We buy into the concepts of Simon Sinek and Seth Godin, and even Brené Brown....

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March 4, 2025

Your Credit Union Deserves a Website That Works as Hard as You Do!

Your credit union website is more than just a digital brochure—it’s your front door....

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